What’s the Matter in Iowa?


In Iowa, enrollments are falling as businesses recruit high-school grads. Can colleges come up with a better pitch?

By Eric Kelderman

Exterior of Bertch Cabinets at one of the business’ manufacturing warehouses advertising a starting wage of $18 an hour in Waterloo, IA on Tuesday, May 28, 2024. The company is increasing recruiting efforts in the area advertising an $18 dollar an hour wage, nearly triple the state’s minimum of $7.25.

Enrollments are falling and businesses are luring high-school grads straight into the work force. Can colleges change their minds?



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