Health Conscious Consumers are Driving this $142.6 Billion Market




The healthy snack market could be worth about $142.6 billion over the next seven years, according to Market.us, from its 2023 market value of about $89.1 billion. All of which could drive healthy food snack stocks, such as Simply Better Brands (TSXV: SBBC) (OTCQB: SBBCF), BellRing Brands (NYSE: BRBR), General Mills (NYSE: GIS), Kellanova (NYSE: K) and Mondelez International (NASDAQ: MDLZ) to higher highs.

“The increasing consumer focus on health and wellness is a primary driver, with more individuals seeking snacks that offer nutritional benefits, such as low-calorie, high-fiber, and protein-rich options, to align with their health goals,” they added.

Also, as noted by NielsenIQ.com, “Modern consumers are increasingly health-conscious, opting for snacks that offer nutritional benefits without compromising on taste. This shift is evident in the rising popularity of plant-based snacks, protein-packed options, and products with clean labels free from artificial additives and preservatives. Data shows that sales of healthy snacks have surged, with the segment expected to grow at a faster rate than traditional snacks.”

Look at Simply Better Brands (TSXV: SBBC) (OTCQB: SBBCF), For Example

Simply Better Brands Corp., announced that it has launched TRUBARTM on Gopuff, the leading instant commerce platform with a presence in major U.S. markets.

TRUBARTM is now available for delivery in as fast as 15 minutes on Gopuff which offers thousands of everyday products including household essentials, groceries, OTC medications, drinks, snacks and more. The company has hundreds of micro-fulfillment centers and omnichannel retail stores located across the U.S.

“The launch of TRUBARTM on Gopuff strengthens our presence in the growing e-commerce channel and brings a new “better for you” clean ingredient nutrition brand to the Gopuff platform,” said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBARTM. “We are excited to introduce TRUBARTM to Gopuff customers seeking a healthy snacking choice and the unmatched convenience of a consistently fast shopping experience.”

TRUBARTM is available at www.gopuff.com and via the Gopuff app on iOS and Android.

Other related developments from around the markets include:

BellRing Brands, a holding company operating in the global convenient nutrition category, reported results for the fourth fiscal quarter and fiscal year ended September 30, 2024. “We finished the year strong, with our results coming in at the high end of our expectations. Premier Protein consumption accelerated, lifted by better in stocks and meaningful distribution gains. Additionally, Premier Protein achieved all-time highs this quarter for household penetration and total distribution points, and saw strong market share gains in both shakes and powders,” said Darcy H. Davenport, President and Chief Executive Officer of BellRing. “Our momentum remains high as we enter 2025. The convenient nutrition category continues to provide strong tailwinds, with ready-to-drink shakes and powders in the early stages of growth. We have leading mainstream brands that deeply resonate with consumers, giving us confidence in the long-term prospects for our company.”

General Mills reported results for its fiscal 2025 second quarter. “We made important progress accelerating our volume growth and market share trends in the first half of the year, including returning our North America Pet business to growth,” said General Mills Chairman and Chief Executive Officer Jeff Harmening. “To achieve and build on these enterprise-wide gains, we’ve made incremental investments to bring consumers greater value. While these investments lower our profit outlook for fiscal 2025, they better position General Mills for sustainable growth in fiscal 2026 and beyond. Amidst a dynamic external environment, I’m not only confident in our plans, but especially our teams, who are operating with agility and doing what’s right for our consumers.”

Kellanova recently noted, “Our strong third-quarter results reflect once again our strategy and more growth-oriented and profitable portfolio as Kellanova,” commented Steve Cahillane, Kellanova’s Chairman, President, and CEO. “This performance is also a testament to the talent and engagement of a Kellanova organization that is executing at a high level as we prepare for our exciting next chapter as part of a global snacking powerhouse with Mars.”

Mondelez International approved a new share repurchase authorization of up to $9 billion of Class A common stock, effective January 1, 2025. The new authorization, effective until December 31, 2027, will replace the current $6 billion authorization, of which approximately $2.8 billion is presently remaining and would otherwise expire on December 31, 2025. The company may repurchase the shares in open market transactions, privately negotiated transactions or a combination of the foregoing. Share repurchases are subject to the company’s discretion based on market conditions, business considerations and other factors. The Board of Directors also declared a regular quarterly dividend of $0.47 per share of Class A common stock. This dividend is payable on January 14, 2025, to shareholders of record as of the close of business on December 31, 2024.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Simply Better Brands. by Simply Better Brands. We own ZERO shares of Simply Better Brands. Please click here for disclaimer.

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Ty Hoffer
Winning Media
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