The holiday season can be overwhelming for so many reasons. Shopping the best Black Friday deals of 2023 shouldn’t be one of them. That’s why we’re here rounding up all the Black Friday sales we’re personally most excited about, sorted by category for your viewing pleasure. We’ve been keeping tabs on furniture, mattresses, and pretty much every other gadget you can imagine, as well as curated lists from major retailers like Target and Amazon, too. We highly encourage taking your time–we’re just getting started with the holiday gifts after all–and searching for the lowest prices. Plus, if last year is any indication, we’ll see even bigger deals leading up to the shopping event (yes, even bigger than the best Prime Day deals), so we’re updating this list starting now with the best Black Friday Deals 2023 has on deck.
Our top picks:
Shop by category:
Appliances & Electronics
You already know that anything smart-home and Alexa-operated is going to be on sale at Amazon, including video doorbells, Fire TV sticks, Echos, and other Amazon devices. We rounded up the best early Amazon Black Friday deals that’ve piqued our interest, including JBL sound systems, iRobot Roombas, iPads, MacBooks, Fitbit fitness trackers, 4k TVs and smart watches, like the Apple Watch Series 8 for just 25% off. If you’re looking for tech deals, Amazon is the place. Oh, don’t forget AirPods Pro and AirPods Max, both of which are already marked down.
We’ve got our eyes on lots of Target items ahead of the shopping season (you can also peruse some of the Best Target deals here). A few standouts we’d definitely check out include the retailer’s selection of kitchen appliances like this single cup Keurig, smart TVs, and great deals on designer furniture from their collabs with Justina Blakeney and Studio McGee—all at low prices.
We love a good air purifier around these parts–especially when it’s dry and dusty inside this time of year. Head over to Molekule for 20% off purifiers through Sunday. The Air Mini+ is especially effective for rooms up to 250 square feet, and it’s easy on the eyes.
If you’re planning on spending a lot of time at home this season (same!), might we suggest a smart TV like this one from LG? You can also pick up clutch holiday deals like Dyson’s V15 Detect vacuum, which can sense microscopic dust.
One of the top brands in the smart-home space, Samsung does more than just make phones and smart watches. The brand’s next-gen 4K TVs are some of the most popular around, while their smart vacuums, laundry, refrigerators, and other kitchen appliances are nothing to sniff at. Their Bespoke Jet Vacuums rival Dyson and The Frame TV is one of the most elegant solutions for those who see a TV as an eye sore. Right now, you can save up to $1,000 on Frame TVs, up to $350 on vacuums or snag some new earbuds for $40 off. Christmas morning is already here.
Mattresses & Bedding
Make DreamCloud a one-stop shop for all your bedding needs this Black Friday. Our tester Michael Shome said that he would definitely recommend the Premier Hybrid to a friend and already suggested it to his parents, giving it an 8/10 comfort rating. During DreamCloud’s holiday sale, you can save 40% off any one of the brand’s high-quality mattresses. But that’s not all—the brand’s bedding lineup includes sheets, quilts, duvets, and even weighted blankets. The brand’s Serenity Weighted Blanket (below) is dual-temperature and available in 15-, 20-, and 25-pound designs.
The Nectar mattress received top honors in our Sleep Awards earlier this year. Not one but two AD staffers—senior SEO manager Katie Henwood and digital features editor Nick Mafi—have slept soundly on their Nectar purchases. According to Katie, “This mattress is a dream come true for all kinds of sleepers. It offers extra support without sacrificing comfort, and getting into bed each night is like falling into a cloud.” You can currently save 40% off everything as part of the brand’s Black Friday mattress sale. On the hunt for accessories to match your new mattress? The unique pillow-in-pillow design of the memory foam cushion below allows customizable comfort with easily adjustable firmness, so your head and neck are perfectly supported.