13 Best Bath Towels on Amazon of 2025: Fluffy & Absorbent Picks

Crafted in the Turkish city of Denizli, these plush bath towels are made of soft and downy 100% Turkish cotton and come in over 10 rich color options (we’re partial to the green!). The quality feels luxurious and stays rich to the touch over time, as one buyer notes in their review: “They feel like towels from a posh hotel, they have worn well, looking as good now as the day we bought them.” Another reviewer echoes the longevity of the towels, pointing out how the “fibers don’t ball up” and that the seams hold steady through regular use.

Other reviewers praise their size. Clocking in at a slightly oversized 27″ x 54″, this set of luxe Turkish towels pushes the real estate just over the edge into extra-large territory. One buyer wrote that it’s the optimal balance of big enough to swaddle yourself in post-shower, but not so big that they “swallow you up.”

“I’ve been using American Soft Linen bath towels for the last year, and let me tell you, they are the real deal,” says AD senior commerce editor Nashia Baker. “I bought the four-piece bath towel set in gray, and I immediately noticed how soft the towels felt as soon as I took them out of the packaging. I’d recommend these for daily use, as they’re highly absorbent and come in 20 colors to choose from to match your bathroom design.” These towels are made of 100% cotton for a plush feel, and they’re Oeko-Tex Standard 100 certified and made without any harmful chemicals, so those with sensitive skin can also rest easy.

But don’t just take our word for it. “Washed well, and did not bleed,” another reviewer adds. “Used it and it is very soft and absorbent. Long—two of us could wrap up in it. But, not so heavy that it was uncomfortable. I LIKE IT.” Available for nearly 40% off, now’s the time to shop these Amazon bath towels.

These luxury bath towels are Oeko-Tex certified and made from high-quality combed cotton, with that double-stitch edge we favor. “My husband and I registered for a set of luxury bath towels ahead of our September 2022 wedding, and experts say to swap them after two years,” says AD contributor Blake Bakilla. “With this deadline in mind, and no wedding registry to lean on this time around, we ultimately decided to trust the thousands of happy reviewers about these under-$50 best-sellers. We were surprised to see that these affordable towels were just as fluffy as our original set, and they’ve remained plush after several washes.”

Perhaps the softest bath sheets on this list, their super-plush, luxurious feel also has other reviewers sold. One described their super-soft warmth as a “calm to my perpetual existential crisis,” while another compared them to “luxury five-star hotel” types of towels. And you can’t really go wrong with basic white, can you?

If you’re looking for a little something more in terms of design, check out this loop terry pattern. It’s available in more than 10 colors, Oeko-Tex certified, and you can choose between a diamond pattern (pictured) or a cable weave. Both patterns feature a low-twist terry cloth made of 100% organic cotton and a twill hem. They’re a little pricier than the other towels on this list, but if you’re looking for a specific aesthetic and this fits the bill, they’re not too much of a splurge.

Our contributor Megan Wahn uses these bath towels and notes that they are a great all-around pick, especially because of their absorbency and versatility. ”The absorbency of the towel honestly felt abstract to me until I dunked a corner of it in a bowl of water to test how well it soaked up water,” Wahn says. “I could literally see as the parts of the towel that were not submerged soaked up the water, and it made me realize just how well this cotton could mop up liquid.”

Another editor’s pick coming at you! You might know Brooklinen for their legendary bed sheets, but they also make top-of-the-line bath towels from Oeko-Tex certified Turkish cotton that come in seven subtle shades. Now, onto the review. ”These are made from 100% Turkish cotton and feel very soft but not heavy,” says Katherine McLaughlin, digital features editor. “I’d describe their plushness as overall average, but Brooklinen does have an extra plush option. I have the towels in white, so it really feels and looks like a towel you might find in a hotel.”

Marimekko’s graphic florals are an iconic way to dress up the bathroom. The cheery colorways (pink, red, beige, charcoal, and dark blue) are definite mood-lifters and wrapping up in one post-shower feels heavenly. Our associate commerce director Lori Keong vouches that the towels are on the thinner side but still absorbent, and that “the plushy terry fabric feels exceptionally soft on skin.” The patterns are ideal for anyone who doesn’t like to dry off with boring towels. And there are also washcloths and hand towels, in case you’re a fan of matching sets (though playing with different colors could be fun too, just saying).

Oh, and just be sure to use the proper washing instructions, as one five-star reviewer found out the hard way. “I made the huge mistake of washing the whole set (four towels) for the first time with a detergent that had fabric softener combined with it. I was soooooo disappointed when I took them out of the washing machine to find my towels [pilling all over.] I bought this towel (again) and washed it for the first time using a fabric strengthening detergent with cellulase enzymes. What a difference!”

6 Other Bath Towels on Amazon to Check Out

A classic striped design straddles that gray area between “pattern!” and ho-hum solid color. If you want something with a hint of personality that’s not too polarizing, this super-plush towel set comes with two washcloths, two mid-size towels, and a pair of larger bath towels. “The quality is fantastic, the drying time is no longer than [usual], and absorbency is great as long as you don’t use fabric softener,” says one reviewer. “Every color I’ve ordered has been spot on, and I have not noticed any real color fading after multiple washes.” Sounds like these would have a nice, long life as your guest room go-tos.

We love waffle-textured cotton towels because they’re super absorbent and add some subtle pattern play into your bathroom. These Oeko-Tex Certified towels topped the list for many reviewers, but one in particular found a new perfect match: “I read through hundreds of towel reviews until my head was spinning. I finally just bit the bullet and bought these, along with four other brands. These are tied for first place!” the shopper exclaimed. In the end, these Tommy Bahama ones end up trumping some Brooklinen towels in the mix with their “thick but not too thick” texture.

Vibrant green can be just the pop of color a minimalist white space or nature-inspired powder room needs. This quick-drying, thick towel set feels downright decadent thanks to 100% Turkish cotton that’s woven together using a spinning technology that results in an extra-plush finished product. They also offer a bit of a “choose your own adventure” design-wise, according to one reviewer, who said, “The design is very modern and these look great hung up in the bathroom—the pattern is a little bit different on the other side so you can choose which look you like best (for decorative purposes).” The shopper added that despite washing these countless times on a regular spin cycle, they’ve held up well over the years with minimal wear and tear.

A set of good quality white towels can be tough to come by, believe it or not. Each set comes with two hand towels, two face towels, and two bath sheets, all constructed with a durable and highly absorbent terry loop design. And if you’re looking for a pop of color, this set comes in 14 other hues. “Wow, I bought these towels because they were cheap and we have a towel-destroying parrot in the house…. I wasn’t expecting them to be so soft and fluffy and fabulous. There’s another cheap brand of towels I usually buy, but I skipped them to try these because they’re ivory and I am so glad I did,” says one five-star reviewer. “These are soooo fluffy, but they’re still absorbent.”

If you’re of the “bigger is better” mindset, these are the ring-spun cotton towels for you. These large bath towels are the biggest on this list by far. In fact, they’re not even bath towels, but bath sheets and live up to their “jumbo” name. “Bought these for my 6’4″ hubby because he can never wrap typical towels around himself comfortably. He absolutely loves them!” one reviewer says. “I honestly will probably replace all the towels with these eventually because even my kid loves how cozy they are.” Available in 19 colors and made of plush viscose, you could use these at home or bring them to the beach in a pinch if needed.

There’s a reason you see all of your most design-enthusiast friends packing a closet full of Turkish cotton towels. They’re great for the bathroom, they make great beach blankets, and they stand up to pool chlorine. This towel has a dual design of sorts, as well—one side has a terry cloth texture for quicker drying. And on that note: “Dries in [half] the time on the towel rack,” says one five-star reviewer. “Takes up less space in washer and dryer and dries quickly. Large and absorbent. Took a while to get used to a ‘non-plush’ towel, but worth it.”

How We Chose These Towels

To decide which bath towels were ideal for a wide range of shoppers, we considered a number of factors, below: